Apply for the role of Digital Marketing Specialist

Job Summary

Drive awareness of/for the label, its roster of artists, and projects that the label undertakes. Work closely with the internal team, external contractors, and the Talent/Artist Team to develop content around the digital footprint.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

  • Facilitate multimedia campaigns that grow our artist’s online and offline presence
  • Continuously monitoring all Chocolate City Music Assets channels and accounts to capitalize on industry trends via growth strategies – including Website and social media.
  • Supervise the implementation of content calendars featuring micro-content (e.g., Graphics, GIF’s Videos, and sponsored campaigns) on Websites and social media
  • Compile weekly and growth strategies using Digital Listening tools such as Brand 24 and Sprout.
  • Lead on online consumer experience across Chocolate City Music Assets including (Website and social media), monitoring content updates, and SEO performance.
  • Working with internal (Digital Sales & social media) stakeholders to develop and execute followership on all social media and DSP assets
  • Supervising the creation of digital corporate and artist brands and drive sales.
  • Develop, execute and manage digital marketing budget and campaigns that drive conversion and sales for reach release using analytics, insights, industry, trends, professional experience, and best practices.
  • Manage and optimize the music videos released on company-owned YouTube channels to growing subscriber’s base.
  • Work strategically with internal (sales & marketing) stakeholders to drive marketing campaigns to back catalogs.

Requirements:

  • Experience devising and implementing a creative strategy for entertainment entities from brief to execution,
  • Strong experience with digital media listening tools analysis
  • Excellent PowerPoint, Word, and Excel skills
  • Google Ads Certification (Display and Video Ads)
  • SEO proficiency
  • Facebook Blueprint
  • Digital Marketing Fundamentals (Google)
  • YouTube Mastery & Masterclass Certification

Additional qualification: Any Data Science Certification

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