Functions of a Retailer in Nigeria
- He Stocks Variety Of Goods: The retailer buys and stocks variety of goods in order to
satisfy the different tastes of the consumers. - Sells In Units: By selling the goods in bits, the consumers are saved the trouble of
spending huge amount of money on a particular commodity. - He Brings The Goods Nearer To The Consumers: The goods are brought to places where
they are most convenient for the consumers to buy such as their doorsteps or in front of
their homes, - He Gives Credit Facilities To Customers: He operates the system of book-me-down by
allowing the customers to buy goods without paying immediately, instead, he writes down
the names of the customers in his credit book and they pay later on, - He Advises The Consumers: He is in a position to advise the consumers on how to use
certain goods especially those that require technical knowledge, - He Advises Both The Manufacturer And The Wholesaler: His proximity to the consumers
enables him to know what they want and he conveys it to the wholesaler and manufacturer,
business unit has many similar stores scattered all over the federation and each has a
branch manager who takes instructions from the head office, - He Stocks Variety Of Goods: The retailer buys and stocks variety of goods in order to
satisfy the different tastes of the consumers. - Sells In Units: By selling the goods in bits, the consumers are saved the trouble of
spending huge amount of money on a particular commodity. - He Brings The Goods Nearer To The Consumers: The goods are brought to places where
they are most convenient for the consumers to buy such as their doorsteps or in front of
their homes, - He Gives Credit Facilities To Customers: He operates the system of book-me-down by
allowing the customers to buy goods without paying immediately, instead, he writes down
the names of the customers in his credit book and they pay later on, - He Advises The Consumers: He is in a position to advise the consumers on how to use
certain goods especially those that require technical knowledge, - He Advises Both The Manufacturer And The Wholesaler: His proximity to the consumers
enables him to know what they want and he conveys it to the wholesaler and manufacturer, - He Complete The Process Of Production: The retailer does this by taking the goods to the
consumers, since production is not The Process Of Production: The retailer does this by
taking the goods to the consumers, since production is not complete until the goods reach
the final consumers.
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Somtochukwu
Visionary Leader and Development Economist in Nigeria. CEO at Bufiredd Economic Consults Ltd
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