Apply for the role of National Sales Manager

Job Summary

Our client, a food & drink company located in the Northern Part of Nigeria is recruiting a National Sales Manager with the flexibility of overseeing the sales locations in the South-South, South-East and South-West. This position will be responsible for all sales and marketing activities in the organization, oversee teams of Sales Managers in order to ensure their successful performance so that the company can enjoy a healthy profit.

  • Minimum Qualification: Degree
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements

Key Accountabilities:

  • Develops Sales and Marketing strategies, coordination and execution of sales plans, budgets, and initiatives to deliver Total company’s agreed objectives or exceed annual sales objectives. 
  • Monitor and control sales budget to ensure optimum utilization of resources and revenue. 
  • Lead company-wide sales team exemplifying teamwork, the value of voice of customers, operational excellence to grow numeric distribution and market share while promoting company’s core values and purpose.
  • Conduct regular market visits to check route coverage, competitors’ activities and continuously search for new opportunities in order to drive sales volume growth, market share and sustainability.
  • Provide distributors, partners and customers with information about new or improved products and services.
  • Develop and maintain efficient distribution networks to ensure comprehensive availability and visibility of the company’s products and services across Nigeria to achieve or exceed set sales targets.
  • Develop and execute all aspects of marketing including branding using print material production; development and implementation of social media plans; and working with the press and other related media outlets and agencies.
  • Coordinate and follow up with Logistics/Warehouse Manager, Storekeepers/Warehouse supervisors to ensure that adequate inventory stock of products is maintained for all depots in order to meet sales delivery schedules and provide distributors/wholesalers with a top-quality product at affordable prices to meet the needs of the customers.
  • Manage Sales and Marketing team to ensure adequate marketing support by way of merchandising and promotions are available across channels and regions in order to provide brand visibility and promote sales pan Nigeria.
  • Develop necessary National Sales Management Company structure and ensure the right calibre of staffing and appropriate training to meet all job requirements. 
  • Provide leadership so that staff are well motivated and engaged to stay and contribute effectively to the Company including periodic reviews and feedbacks.
  • Oversee development of new products and create new product roadmap to market.

Business Context:

The role of an NSM is to ensure aggressiveness in driving competitive advantage by leading the team to achieve sales targets. He is to strategize, develop, and execute sales initiatives to meet volume and profit. 

Working Relationships:

Internal

Close relationship with the internal stakeholders: 

  • CEO
  • Functional Heads of Departments
  • Sales Team Force (TMM, RSMs, ASMs, SEs) including Merchandisers
  • Supply Chain Services & Logistics Manager

External:

  • Close relationship with Distributors (Modern & Retail) and key partners: wholesalers and retailers
  • Plant customers during inspections to address customer concerns and expectations
  • Government Regulatory Body

Knowledge/Skills & Experience:

  • B.Sc Degree or M/Sc degree in Marketing, an MBA will be desirable or any other relevant degree is preferred for this role
  • A minimum of at least 5 – 8 years experience in a Sales role in a Food & Drinks Company or any from FMCG category
  • A strong track record in Sales and at a management level with experience in at least all areas of Sales and marketing expansion.
  • Team player with the ability to manage or lead people, result-oriented and able to deliver through cross-functional teams.
  • Strategic planning, Strategic designing and implementation skills i.e. Go-To-Market Models with operational Route to Customers winning at retail points.
  • Good communication and interpersonal skills;
  • High Level of IT Skills with previous experience working with all sales and other functions particularly factory and Supply Chain
  • Good presentation skills
  • Possess a clear understanding of the above-market framework, route to market a new way of working
  • Understanding of Sales Research tools and information analysis
  • Ability to engage with high level internal & external partners’ stakeholders (Customers, Agencies, Government Officials and Suppliers)
  • Proven people leadership skills with the ability to motivate and energize field force team.
  • Good knowledge of economics and how current market trends influence sales
  • Proactive and anticipates potential problems before they hinder Company’s success.
  • Mobile to work in any part of Nigeria and role might also necessitate frequent travels.

Apply Here

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