Somtochukwu

Job Summary

The SEO and UI/UX Specialist is responsible for managing all search engine optimization, UI/UX activities and some performance marketing activities. The SEO and UI/UX Specialist will be responsible for managing all SEO and SEM activities such as content strategy, link building, keyword strategy and Google Search campaigns to increase rankings on Google Search and drive quality traffic to websites in order to maximize ROI. They will also be responsible for creating and iterating end to end user experiences.

• Minimum Qualification: Degree
• Experience Level: Mid level
• Experience Length: 5 years

Job Description/Requirements

Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Required Skills and Competencies:

• Good understanding of SEO best practices
• Passion for SEO and internet marketing
• Ability to create, justify, communicate and implement SEO strategies across teams and external client’s websites
• Data-driven and analytical mindset
• Attention to detail
• Project management skills
• Experience with and/or understanding of other marketing channels (e.g. PPC)
• Experience working with popular CMS’ (e.g., WordPress)
• Experience with technical SEO
• Excellent writing skills
• Proven SEM experience managing PPC campaigns on Google
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, Google Data Studio, SEMrush)
• Experience with bid management tools
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Ability to create user-centred designs by understanding business requirements, and user feedback
• Proficiency in creating user flows, wireframes, prototypes and mockups
• Ability to translate requirements into style guides, design systems, design patterns and attractive user interfaces
• Experience designing UI elements such as input controls, navigational components and informational components
• Experience creating original graphic designs (e.g. images, sketches and tables)
• Ability to identify and troubleshoot UX problems (e.g. responsiveness)
• Ability to collaborate effectively with the product, engineering, and management teams
• Up-to-date with the latest trends and best practices in SEO and SEM

Academic Qualification and Experience:

• BSc/MSc degree in Statistics or any a data/quantitative, test-driven field
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Proven SEO experience
• 5+ years combined experience working in SEO and UI/UX
• Experience working with SEO tools including Google Search Console, Google Analytics, Ahrefs, and Screaming Frog
• Experience with and/or understanding of code (e.g., HTML, CSS, JavaScript)
• Proficiency at Adobe Creative Suite (specifically Illustrator, InDesign and Photoshop)
• Proficiency at prototyping tools such as Sketch, InVision, etc.
• Basic HTML5, CSS3, and JavaScript skills are a plus

Salary: NGN300,000

Apply Here

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